Promotional Strategy managing the marketing communications process

Saved in:

Bibliographic Details
Main Authors:	Engel, James F (Author), Warshaw, Martin R. (Author), Kinnear, Thomas C. 1943- (Author)
Format:	Book
Language:	English
Published:	Homewood, IIIInois Richard D. Irwin, Inc. 1987
Edition:	Sixth Edition
Series:	The Irwin series in marketing
Subjects:	Marketing Advertising Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Promotional Strategy managing the marketing communications process by Engel, James F

Published 1991

Click Here to View Status and Holdings.

Book

Published 1983

Click Here to View Status and Holdings.

Book