Promotional Strategy managing the marketing communications process

Promotional Strategy managing the marketing communications process

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Bibliographic Details
Main Authors: Engel, James F (Author), Warshaw, Martin R. (Author), Kinnear, Thomas C. 1943- (Author)
Format: Book
Language:English
Published: Homewood, IIIInois Richard D. Irwin, Inc. 1987
Edition:Sixth Edition
Series:The Irwin series in marketing
Subjects:
Marketing
Advertising
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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