Promotional Strategy managing the marketing communications process
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Homewood, IIIInois
Richard D. Irwin, Inc.
1987
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Edition: | Sixth Edition |
Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-032455 | ||
005 | 20216251892 | ||
008 | t1987 -US a## ##001 ##eng#D | ||
020 | # | # | |a 0256036438 (hardback) |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .E65 1987 |
100 | 1 | # | |a Engel, James F |e author |
245 | 1 | 1 | |a Promotional Strategy |b managing the marketing communications process |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
250 | # | # | |a Sixth Edition |
264 | # | 1 | |a Homewood, IIIInois |b Richard D. Irwin, Inc. |c 1987 |
264 | # | 4 | |c ©1987 |
300 | # | # | |a xvi, 621 pages, [4] pages of plates |b illustrations (some colour) |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a The Irwin series in marketing |
504 | # | # | |a Includes bibliographies and index. |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Advertising |
650 | # | 0 | |a Marketing |x Management |
700 | 1 | # | |a Warshaw, Martin R. |e author |y joint author |
700 | # | # | |a Kinnear, Thomas C. |c 1943- |e author |y joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032455 |
964 | # | # | |c BOK |d 01 |