Promotional Strategy managing the marketing communications process

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Bibliographic Details
Main Authors: Engel, James F (Author), Warshaw, Martin R. (Author), Kinnear, Thomas C. 1943- (Author)
Format: Book
Language:English
Published: Homewood, IIIInois Richard D. Irwin, Inc. 1987
Edition:Sixth Edition
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0256036438 (hardback) 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .E65 1987 
100 1 # |a Engel, James F  |e author 
245 1 1 |a Promotional Strategy  |b managing the marketing communications process  |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear 
250 # # |a Sixth Edition 
264 # 1 |a Homewood, IIIInois  |b Richard D. Irwin, Inc.  |c 1987 
264 # 4 |c ©1987 
300 # # |a xvi, 621 pages, [4] pages of plates  |b illustrations (some colour)  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The Irwin series in marketing 
504 # # |a Includes bibliographies and index. 
650 # 0 |a Marketing 
650 # 0 |a Advertising 
650 # 0 |a Marketing  |x Management 
700 1 # |a Warshaw, Martin R.  |e author  |y joint author 
700 # # |a Kinnear, Thomas C.  |c 1943-  |e author  |y joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032455 
964 # # |c BOK  |d 01