Marketing management cases in Malaysia
The case book is the result of effort spent in gathering and developing Malaysian materials for the purpose of instruction at the University of Malaya.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Longman
1979
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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