Marketing management cases in Malaysia
The case book is the result of effort spent in gathering and developing Malaysian materials for the purpose of instruction at the University of Malaya.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Longman
1979
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-032408 | ||
| 005 | 20194814401 | ||
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| 090 | 0 | 0 | |a HF5415.13 |b .S565 1979 |
| 100 | 1 | # | |a Sieh Lee Mei Ling |
| 245 | 1 | 1 | |a Marketing management cases in Malaysia |c Sieh Lee Mei Ling |
| 264 | # | 1 | |a Kuala Lumpur |b Longman |c 1979 |
| 300 | # | # | |a xiii, 89 pages |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 520 | # | # | |a The case book is the result of effort spent in gathering and developing Malaysian materials for the purpose of instruction at the University of Malaya. |
| 650 | # | 0 | |a Marketing |x Management |x Case studies |z Malaysia |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032408 |
| 964 | # | # | |c BOK |d 01 |
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