MARKETING MANAGEMENT A STRATEGIC PLANNING APPROACH

Saved in:

Bibliographic Details
Main Author:	Buell, Victor P (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 1984
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000ctm a2200000#i 4501
001	wils-032319
005	2018102283726
008	181122t1984 NYU ag# ##001 #aeng#D
020	#	#	\|a 0070088659 \|q paperback
040	#	#	\|a UiTM
090	0	0	\|a HF5415.13 \|b .B775 1984
100	1	#	\|a Buell, Victor P \|e author
245	1	1	\|a MARKETING MANAGEMENT \|b A STRATEGIC PLANNING APPROACH \|c Victor P. Buell
264	#	1	\|a New York \|b McGraw-Hill \|c 1984
264	#	4	\|c ©1984
300	#	#	\|a xxi, 682 pages \|b illustrations \|c 25 cm
336	#	#	\|b text \|2 rdacontent
337	#	#	\|b unmediated \|2 rdamedia
338	#	#	\|b volume \|2 rdacarrier
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical p. 666-672 and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032319
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00130##a006.2.2\|\|00250##a002.5.2\|\|00250##b002.5.3\|\|00255##a007.25.3\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|00502##a007.9.2\|\|00520##a007.2\|\|00520##b007.2\|\|00538##a003.16.9\|\|00546##a006.11\|\|00730##a006.2.2\|\|00730##d006.4\|\|00730##f006.10\|\|00730##n006.2.2\|\|00730##p006.2.2\|\|