MARKETING MANAGEMENT A STRATEGIC PLANNING APPROACH
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1984
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 682 pages illustrations 25 cm |
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| Bibliography: | Includes bibliographical p. 666-672 and index |
| ISBN: | 0070088659 |
Marketing management a strategic approach