MARKETING Concepts and Strategies

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Bibliographic Details
Main Authors:	Pride, William M. (Author), Ferrell, O. C (Author)
Format:	Book
Language:	English
Published:	Boston Houghton Mifflin Company 1989
Edition:	Sixth Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Pride, William M. \|e author
245	1	1	\|a MARKETING \|b Concepts and Strategies \|c William M. Pride and O.C. Ferrell
250	#	#	\|a Sixth Edition
264	#	1	\|a Boston \|b Houghton Mifflin Company \|c 1989
264	#	4	\|c ©1989
300	#	#	\|a xxxiv, 818, A24, G20, I24 pages \|b illustrations (some colour) \|c 26 cm
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338	#	#	\|a volume \|2 rdacarrier
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650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O. C \|e author
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