MARKETING Concepts and Strategies

MARKETING Concepts and Strategies

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Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin Company 1989
Edition:Sixth Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:xxxiv, 818, A24, G20, I24 pages illustrations (some colour) 26 cm
ISBN:039536938X (hardback)
9780395369388 (hardback)

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