MARKETING Concepts and Strategies
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Company
1989
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xxxiv, 818, A24, G20, I24 pages illustrations (some colour) 26 cm |
| ISBN: | 039536938X (hardback) 9780395369388 (hardback) |
Marketing concepts and strategies 
Marketing Concepts and Strategies