Marketing planning & strategy
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a...
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Cincinnati, OH
South-Western Pub.
1990
©1990 |
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration. |
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| Physical Description: | xxi, 916 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0538802510 |
Marketing planning & strategy