Marketing in Action Readings and Cases

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Bibliographic Details
Other Authors:	Forman, Andrew M, Woodruff, Robert B, Cravens, David W
Format:	Book
Language:	English
Published:	Reading, Mass. Addison-Wesley 1986
Subjects:	Marketing > Case studies Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0201108445 \|q paperback
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090	0	0	\|a HF5415 \|b .M29937 1986
100	1	#	\|e author
245	1	0	\|a Marketing in Action \|b Readings and Cases \|c [compiled by] Andrew M. Forman, David W. Cravens, Robert B. Woodruff
264	#	1	\|a Reading, Mass. \|b Addison-Wesley \|c 1986
264	#	4	\|c ©1986
300	#	#	\|a ix, 319 pages \|b illustrations \|c 28 cm
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338	#	#	\|b volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical and references
650	#	0	\|a Marketing \|x Case studies
650	#	0	\|a Marketing
700	1	#	\|a Forman, Andrew M
700	#	#	\|a Woodruff, Robert B
700	#	#	\|a Cravens, David W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032312
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