Marketing in Action Readings and Cases

Marketing in Action Readings and Cases

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Bibliographic Details
Other Authors: Forman, Andrew M, Woodruff, Robert B, Cravens, David W
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley 1986
Subjects:
Marketing > Case studies
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 319 pages illustrations 28 cm
Bibliography:Includes bibliographical and references
ISBN:0201108445

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