Dictionary of MARKETING, ADVERTISING and PUBLIC RELATIONS
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| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Aylesbury
Intertext
1983
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
Dictionary of marketing and advertising
The Economist Pocket Guide to Marketing
