Dictionary of MARKETING, ADVERTISING and PUBLIC RELATIONS
Saved in:
| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Aylesbury
Intertext
1983
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | [5], 311 pages 24 cm |
|---|---|
| ISBN: | 0700202846 |
Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences 
Dictionary of marketing and advertising