THE DIRECT MARKETING HANDBOOK
Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New York
McGraw-Hill
1984
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-032263 | ||
| 005 | 2018108113823 | ||
| 020 | # | # | |a 0070460175 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5438.25 |b D57 1984 |
| 245 | 1 | 4 | |a THE DIRECT MARKETING HANDBOOK |c Edward L. Nash, editor in chief |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 1984 |
| 300 | # | # | |a xxiii, 946 pages |b illustrations |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. |
| 650 | # | 0 | |a Direct selling |
| 650 | # | 0 | |a Direct marketing |
| 700 | 1 | # | |a Nash, Edward L |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032263 |
| 964 | # | # | |c BOK |d 01 |
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The direct marketing handbook