PRINCIPLES of MARKETING

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Bibliographic Details
Main Authors: Warmke, Roman F. (Author), Palmer, G. Dean (Glenn Deand1933- (Author)
Format: Book
Language:English
Published: Cincinnati, Ohio South-Western Publishing Co. 1985
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 0538193603 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .W316 1985 
100 1 # |a Warmke, Roman F.  |e author 
245 1 1 |a PRINCIPLES of MARKETING  |c Roman F. Warmke and G. Dean Palmer 
264 # 1 |a Cincinnati, Ohio  |b South-Western Publishing Co.  |c 1985 
264 # 4 |c ©1985 
300 # # |a vi, 346 pages  |b illustrations (some colour)  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
650 # 0 |a Marketing 
700 1 # |a Palmer, G. Dean  |e author  |q (Glenn Deand1933- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032236 
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