Cases and classics in marketing management

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Bibliographic Details
Corporate Author:	Marketing management
Other Authors:	Tootelian, Dennis H, Gaedeke, Ralph M
Format:	Book
Published:	San Diego Harcourt Brace Jovanovich 1986
Subjects:	Marketing > Management > United States Marketing > Case studies > Management > United States
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .C28 1986
245	1	1	\|a Cases and classics in marketing management \|c Dennis H. Tootelian, Ralph M. Gaedeke
260	#	#	\|a San Diego \|b Harcourt Brace Jovanovich \|c 1986
300	#	#	\|a ix, 513 p. \|b ill. \|c 25 cm
500	#	#	\|a Rev. ed. of: Marketing management. c1980.
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|x Management \|z United States
650	#	0	\|a Marketing \|x Case studies \|x Management \|z United States
700	1	#	\|a Tootelian, Dennis H
700	#	#	\|a Gaedeke, Ralph M
710	1	#	\|a Marketing management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032232
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