Cases and classics in marketing management

Cases and classics in marketing management

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Bibliographic Details
Corporate Author: Marketing management
Other Authors: Tootelian, Dennis H, Gaedeke, Ralph M
Format: Book
Published: San Diego Harcourt Brace Jovanovich 1986
Subjects:
Marketing > Management > United States
Marketing > Case studies > Management > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Marketing management. c1980.
Physical Description:ix, 513 p. ill. 25 cm
Bibliography:Includes bibliographies and index.
ISBN:0155057758

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