International Marketing
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| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
Chicago
Dryden Press
1987
©1987 |
| Edition: | Fourth edition |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-032215 | ||
| 005 | 202387165838 | ||
| 008 | 240512t1987 -US a## ##001 ##eng#D | ||
| 020 | # | # | |a 0030065127 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a ENGLISH |
| 090 | 0 | 0 | |a HF1009.5 |b .T47 1987 |
| 100 | 1 | # | |a Terpstra, Vern |
| 245 | 1 | 1 | |a International Marketing |c Vern Terpstra |
| 250 | # | # | |a Fourth edition |
| 264 | # | 1 | |a Chicago |b Dryden Press |c 1987 |
| 264 | # | 1 | |c ©1987 |
| 300 | # | # | |a xix, 652 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographies and indexes. |
| 650 | # | 0 | |a Export marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032215 |
| 964 | # | # | |c BOK |d 01 |
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International marketing