International Marketing

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Bibliographic Details
Main Author: Terpstra, Vern
Format: Book
Language:English
Published: Chicago Dryden Press 1987
©1987
Edition:Fourth edition
Series:The Dryden Press series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 652 pages illustrations 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0030065127 (hardback)