International Marketing
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Chicago
Dryden Press
1987
©1987 |
Edition: | Fourth edition |
Series: | The Dryden Press series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 652 pages illustrations 24 cm |
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Bibliography: | Includes bibliographies and indexes. |
ISBN: | 0030065127 (hardback) |