Marketing contemporary dimensions

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Bibliographic Details
Other Authors:	Ferrell, O. C, Robicheaux, Robert A, Pride, William M
Format:	Book
Published:	Boston Houghton Mifflin 1977
Subjects:	Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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MARC


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005	202431101253
020	#	#	\|a 0395250072
090	0	0	\|a HF5415 \|b .M2975 1977
245	1	1	\|a Marketing \|b contemporary dimensions \|c [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell
260	#	#	\|a Boston \|b Houghton Mifflin \|c 1977
300	#	#	\|a xvi, 427 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Addresses, essays, lectures
700	1	#	\|a Ferrell, O. C
700	#	#	\|a Robicheaux, Robert A
700	#	#	\|a Pride, William M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032169
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam