Marketing principles

Marketing principles

Marketing is one of the most interesting and useful subjects you can study. Students usually get most enthusiastic about subjects that give them the ability to apply their new knowledge to everyday problems

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Bibliographic Details
Main Author: Nickels, William G (Author)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1982
©1978
Edition:SECOND EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0135581974  |q hardback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415  |b .N47 1982 
100 1 # |a Nickels, William G  |e author 
245 1 1 |a Marketing principles  |c William G. Nickels 
250 # # |a SECOND EDITION 
264 # 1 |a Englewood Cliffs, N.J.  |b Prentice-Hall  |c 1982 
264 # 1 |c ©1978 
300 # # |a xxiii, 648 pages  |b colour, illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 # # |a Marketing is one of the most interesting and useful subjects you can study. Students usually get most enthusiastic about subjects that give them the ability to apply their new knowledge to everyday problems 
546 # # |a Text in English 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032162 
964 # # |c BOK  |d 01 

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