Marketing principles
Marketing is one of the most interesting and useful subjects you can study. Students usually get most enthusiastic about subjects that give them the ability to apply their new knowledge to everyday problems
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
©1978 |
| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing is one of the most interesting and useful subjects you can study. Students usually get most enthusiastic about subjects that give them the ability to apply their new knowledge to everyday problems |
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| Item Description: | Includes index |
| Physical Description: | xxiii, 648 pages colour, illustrations 25 cm |
| ISBN: | 0135581974 |
Marketing principles a broadened concept of marketing 
PRINCIPLES of MARKETING