Marketing basic concepts and decisions
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
1985
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-032157 | ||
| 005 | 2018116141153 | ||
| 008 | 181206t1985 ## # ENG D | ||
| 020 | # | # | |a 0395357098 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .P658 1985 |
| 100 | 1 | # | |a Pride, William M |
| 245 | 1 | 1 | |a Marketing |b basic concepts and decisions |c William M. Pride, O.C. Ferrell |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a Boston |b Houghton Mifflin |c 1985 |
| 264 | # | 4 | |c ©1985 |
| 300 | # | # | |a xxix, 752 pages |b illustrations (some color) |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Ferrell, O. C |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032157 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Marketing basic concepts and decisions