Marketing basic concepts and decisions

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Bibliographic Details
Main Author:	Pride, William M
Other Authors:	Ferrell, O. C
Format:	Book
Language:	English
Published:	Boston Houghton Mifflin 1985
Edition:	4th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Pride, William M
245	1	1	\|a Marketing \|b basic concepts and decisions \|c William M. Pride, O.C. Ferrell
250	#	#	\|a 4th ed
264	#	1	\|a Boston \|b Houghton Mifflin \|c 1985
264	#	4	\|c ©1985
300	#	#	\|a xxix, 752 pages \|b illustrations (some color) \|c 26 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O. C
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