MaxiMarketing The new direction in advertising, promotion, and marketing strategy

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Bibliographic Details
Main Authors:	Rapp, Stan (Author), Collins, Thomas L (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1987
Edition:	International Edition
Series:	Marketing Series
Subjects:	Marketing Advertising Sales promotion
Online Access:	Click Here to View Status and Holdings.
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