MaxiMarketing The new direction in advertising, promotion, and marketing strategy

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Bibliographic Details
Main Authors:	Rapp, Stan (Author), Collins, Thomas L (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1987
Edition:	International Edition
Series:	Marketing Series
Subjects:	Marketing Advertising Sales promotion
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a MaxiMarketing \|b The new direction in advertising, promotion, and marketing strategy \|c Stan Rapp and Thomas L. Collins
250	#	#	\|a International Edition
264	#	1	\|a New York \|b McGraw-Hill Book Company \|c 1987
264	#	4	\|c ©1987
300	#	#	\|a x, 278 pages \|b illustrations \|c 23 cm
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500	#	#	\|a Includes index.
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650	#	0	\|a Advertising
650	#	0	\|a Sales promotion
700	1	#	\|a Collins, Thomas L \|e author
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