MaxiMarketing The new direction in advertising, promotion, and marketing strategy

MaxiMarketing The new direction in advertising, promotion, and marketing strategy

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Bibliographic Details
Main Authors: Rapp, Stan (Author), Collins, Thomas L (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Book Company 1987
Edition:International Edition
Series:Marketing Series
Subjects:
Marketing
Advertising
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:x, 278 pages illustrations 23 cm
ISBN:0070511918 (hardback)
0071002790 (paperback)

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