MARKETING

MARKETING

We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager.

Saved in:
Bibliographic Details
Main Authors: Murphy, Patrick E. 1948- (Author), Enis, Ben M (Author)
Format: Book
Language:English
Published: United States Scott, Foresman and Company 1985
Series:Scott, Foresman series in marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam#a22000005i 4501
001 wils-032137
005 20215251684
008 220919t1985 -US ag| |#001 ##eng#D
020 # # |a 0673159256 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .M835 1985 
100 1 # |a Murphy, Patrick E.  |c 1948-  |e author 
245 1 1 |a MARKETING  |c Patrick E. Murphy, Ben M. Enis 
264 # 1 |a United States  |b Scott, Foresman and Company  |c 1985 
264 # 4 |c ©1985 
300 # # |a xvi, 654 pages  |b illustrations  |c 29 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a Scott, Foresman series in marketing 
504 # # |a Includes bibliographies and indexes. 
520 # # |a We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager. 
650 # 0 |a Marketing 
700 1 # |a Enis, Ben M  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032137 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items