MARKETING
We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United States
Scott, Foresman and Company
1985
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| Series: | Scott, Foresman series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a22000005i 4501 | ||
|---|---|---|---|
| 001 | wils-032137 | ||
| 005 | 20215251684 | ||
| 008 | 220919t1985 -US ag| |#001 ##eng#D | ||
| 020 | # | # | |a 0673159256 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .M835 1985 |
| 100 | 1 | # | |a Murphy, Patrick E. |c 1948- |e author |
| 245 | 1 | 1 | |a MARKETING |c Patrick E. Murphy, Ben M. Enis |
| 264 | # | 1 | |a United States |b Scott, Foresman and Company |c 1985 |
| 264 | # | 4 | |c ©1985 |
| 300 | # | # | |a xvi, 654 pages |b illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Scott, Foresman series in marketing |
| 504 | # | # | |a Includes bibliographies and indexes. |
| 520 | # | # | |a We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Enis, Ben M |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032137 |
Marketing principles the management process