MARKETING
We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United States
Scott, Foresman and Company
1985
|
| Series: | Scott, Foresman series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | We organize our book around managerial and strategic approaches to studying marketing. The managerial approach, the most commonly accepted method of examining marketing, views marketing decisions from the perspective of a manager. |
|---|---|
| Physical Description: | xvi, 654 pages illustrations 29 cm |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0673159256 (hardback) |
Marketing principles the management process