Marketing Today

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Bibliographic Details
Main Authors: Mentzer, John T. (Author), Schwartz, David J. (Author)
Format: Book
Language:English
Published: San Diego, Florida Harcourt Brace Jovanovich 1985
Edition:Fourth Edition
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Description
Item Description:Includes index
Physical Description:xvi, 832 pages illustrations (some colour) 24 cm
ISBN:0155550934 (hardback)