MARKETING HANDBOOK
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Other Authors: | |
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Format: | Book |
Language: | English |
Published: |
Aldershot, Hampshire, England
Gower in association with Marketing magazine
1983
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Edition: | Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index |
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Physical Description: | xvii, 372 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and indexes (page 367-372) |
ISBN: | 0566022001 (hardback) 9780566022005 (hardback) |