Essentials of marketing

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Bibliographic Details
Main Authors: McCarthy, E. Jerome (Edmund Jerome) (Author), Perreault, William D (Author)
Format: Book
Language:English
Published: Homewood, Ill. R.D. Irwin 1985
Edition:3rd ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a McCarthy, E. Jerome  |e author  |q (Edmund Jerome) 
245 1 1 |a Essentials of marketing  |c E. Jerome McCarthy, William D. Perreault, Jr 
250 # # |a 3rd ed 
264 # 1 |a Homewood, Ill.  |b R.D. Irwin  |c 1985 
264 # 4 |c ©1985 
300 # # |a xvi, 595 pages  |b color illustration  |c 25 cm 
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490 1 # |a The Irwin series in marketing 
500 # # |a Includes indexes. 
504 # # |a Bibliography: p. 555-567. 
650 # 0 |a Marketing 
700 1 # |a Perreault, William D  |e author 
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