Essentials of marketing
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
R.D. Irwin
1985
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| Edition: | 3rd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xvi, 595 pages color illustration 25 cm |
| Bibliography: | Bibliography: p. 555-567. |
| ISBN: | 0256033005 |
Essentials of Marketing