Marketing Principles and Strategy
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Plano, Texas
Business Publications INC.
1987
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-032102 | ||
005 | 2023101315234 | ||
008 | 231113t1987 TXU a## ##001 ##eng#D | ||
020 | # | # | |a 0256029393 (hardback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .M3323 1987 |
100 | 1 | # | |a Mason, J. Barry |e author |
245 | 1 | 1 | |a Marketing |b Principles and Strategy |c J. Barry Mason and Hazel F. Ezell |
264 | # | 1 | |a Plano, Texas |b Business Publications INC. |c 1987 |
264 | # | 4 | |c ©1987 |
300 | # | # | |a xvii, 810 pages |b illustrations (some colour) |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Ezell, Hazel F. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032102 |
964 | # | # | |c BOK |d 01 |