Marketing Principles and Strategy

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Bibliographic Details
Main Authors: Mason, J. Barry (Author), Ezell, Hazel F. (Author)
Format: Book
Language:English
Published: Plano, Texas Business Publications INC. 1987
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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008 231113t1987 TXU a## ##001 ##eng#D
020 # # |a 0256029393 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .M3323 1987 
100 1 # |a Mason, J. Barry  |e author 
245 1 1 |a Marketing  |b Principles and Strategy  |c J. Barry Mason and Hazel F. Ezell 
264 # 1 |a Plano, Texas  |b Business Publications INC.  |c 1987 
264 # 4 |c ©1987 
300 # # |a xvii, 810 pages  |b illustrations (some colour)  |c 25 cm 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
650 # 0 |a Marketing 
700 1 # |a Ezell, Hazel F.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032102 
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