Marketing Principles and Strategy
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Plano, Texas
Business Publications INC.
1987
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 810 pages illustrations (some colour) 25 cm |
| ISBN: | 0256029393 (hardback) |
Marketing management