MARKETING MANAGEMENT Analysis, planning, and control

MARKETING MANAGEMENT Analysis, planning, and control

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Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling i...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1984
Edition:THIRD EDITION
Series:The Prentice-Hall series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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