MARKETING MANAGEMENT Analysis, planning, and control
Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling i...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1984
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| Edition: | THIRD EDITION |
| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ctm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-032096 | ||
| 005 | 2018922113043 | ||
| 008 | 181022t1984 NJU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 0135579279 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K64 1984 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 1 | |a MARKETING MANAGEMENT |b Analysis, planning, and control |c Philip Kotler |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1984 |
| 264 | # | 4 | |c ©1984 |
| 300 | # | # | |a xxi, 792 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Prentice-Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling is a better way to study marketing. |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032096 |
| 964 | # | # | |c BOK |d 01 |
Marketing management analysis, planning, and control