MARKETING MANAGEMENT Analysis, planning, and control
Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1984
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| Edition: | THIRD EDITION |
| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling is a better way to study marketing. |
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| Physical Description: | xxi, 792 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0135579279 |
Marketing management analysis, planning, and control