Principles of marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
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| Edition: | Second edition |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 676 pages illustration 24 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0137016646 (paperback) |
Principles of Marketing