PRINCIPLES OF MARKETING
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
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| Edition: | Second Edition |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-032080 | ||
| 005 | 2023623104533 | ||
| 008 | 230723s1983 NJU ag# ##001 #beng#D | ||
| 020 | # | # | |a 0137016239 |q hardback |
| 020 | # | # | |a 9780137016235 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 1983 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a PRINCIPLES OF MARKETING |c Philip Kotler |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1983 |
| 264 | # | 4 | |c ©1983 |
| 300 | # | # | |a xxiv, 676 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Prentice-Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032080 |
| 964 | # | # | |c BOK |d 01 |
Principles of Marketing