Marketing management analysis, planning, and control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-032076 | ||
| 005 | 202112161857 | ||
| 008 | t1980 a 001 eng D | ||
| 020 | # | # | |a 0135579759 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K64 1980 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 1 | |a Marketing management |b analysis, planning, and control |c Philip Kotler |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1980 |
| 264 | # | 4 | |c ©1980 |
| 300 | # | # | |a xi, 722 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032076 |
| 964 | # | # | |c BOK |d 01 |
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MARKETING MANAGEMENT Analysis, planning, and control