Marketing management analysis, planning, and control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 722 pages illustrations 24 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0135579759 |
MARKETING MANAGEMENT Analysis, planning, and control