Marketing management analysis, planning, and control
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
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Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xi, 722 pages illustrations 24 cm |
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Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 0135579759 |