Marketing text and cases

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Bibliographic Details
Main Author: Hansen, Harry L. 1911- (Author)
Format: Book
Language:English
Published: Homewood, Ill. R. D. Irwin 1977
©1977
Edition:4th edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .H212 1977 
100 1 # |a Hansen, Harry L.  |c 1911-  |e author 
245 1 1 |a Marketing  |b text and cases  |c Harry L. Hansen 
250 # # |a 4th edition 
264 # 1 |a Homewood, Ill.  |b R. D. Irwin  |c 1977 
264 # 1 |c ©1977 
300 # # |a xiii, 882 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Marketing 
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