Marketing text and cases
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
R. D. Irwin
1977
©1977 |
| Edition: | 4th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 882 pages illustrations 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256016429 9780256016420 |
Marketing text, cases and readings