Marketing is everybody's business
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Pacific Palisades, Calif.
Goodyear Pub. Co.
1974
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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MARC
LEADER | 00000nam a2200000#i 4501 | ||
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001 | wils-032020 | ||
005 | 2021623124822 | ||
008 | t1974 a 000 eng D | ||
020 | # | # | |a 0876205589 |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .G3915 1974 |
100 | 1 | # | |a Gelb, Betsy D. |c 1935- |e author |
245 | 1 | 1 | |a Marketing is everybody's business |c [by] Betsy D. Gelb [and] Ben M. Enis |
264 | # | 1 | |a Pacific Palisades, Calif. |b Goodyear Pub. Co. |c 1974 |
264 | # | 4 | |c ©1974 |
300 | # | # | |a xii, 141 pages |b illustrations |c 28 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographies. |
650 | # | 0 | |a Marketing |x Case studies |z United States |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Enis, Ben M. |e joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032020 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |