The principles and practice of marketing
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
London
Pitman
1986
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000nam a2200000#i 4501 | ||
---|---|---|---|
001 | wils-032009 | ||
005 | 202162313449 | ||
008 | t1986 a 001 eng D | ||
020 | # | # | |a 027302583X |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .F68 1986 |
100 | 1 | # | |a Frain, John |e author |
245 | 1 | 1 | |a The principles and practice of marketing |c John Frain |
264 | # | 1 | |a London |b Pitman |c 1986 |
264 | # | 4 | |c ©1986 |
300 | # | # | |a vii, 514 pages |b illustrations |c 22 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Cover title: The principles & practice of marketing.# |a Includes index. |
504 | # | # | |a Bibliography: p. [503]-506. |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Marketing |z Great Britain |
740 | 1 | # | |a Principles & practice of marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032009 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00500##a002.17.2|| |