Marketing

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

Saved in:

Bibliographic Details
Main Author:	Evans, Joel R (Author)
Other Authors:	Berman, Barry
Format:	Book
Language:	English
Published:	New York Macmillan 1985 ©1985
Edition:	2nd edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!