Marketing
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Macmillan
1985
©1985 |
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-032004 | ||
| 005 | 2022529155644 | ||
| 020 | # | # | |a 0023347007 |q hardback |
| 020 | # | # | |a 9780023347009 |q hardback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .E86 1985 |
| 100 | 1 | # | |a Evans, Joel R |e author |
| 245 | 1 | 1 | |a Marketing |c Joel R. Evans, Barry Berman |
| 250 | # | # | |a 2nd edition |
| 264 | # | 1 | |a New York |b Macmillan |c 1985 |
| 264 | # | 1 | |c ©1985 |
| 300 | # | # | |a xxviii, 776, 74, [28] p. of plates |b ill. (some col.) |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes indexes. |
| 520 | # | # | |a Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans. |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Berman, Barry |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032004 |
| 964 | # | # | |c BOK |d 01 |
Marketing