Offensive marketing or how to make your competitors followers

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Bibliographic Details
Main Author:	Davidson, J. Hugh 1935- (Author)
Format:	Unknown
Language:	English
Published:	Aldershot Gower 1987 ©1987
Edition:	2nd edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .D347 1987
100	1	#	\|a Davidson, J. Hugh \|c 1935- \|e author
245	1	1	\|a Offensive marketing \|b or how to make your competitors followers \|c [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly
250	#	#	\|a 2nd edition
264	#	1	\|a Aldershot \|b Gower \|c 1987
264	#	1	\|c ©1987
300	#	#	\|a xii, 415 pages \|b illustrations \|c 22 cm
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504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing
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