Offensive marketing or how to make your competitors followers
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Aldershot
Gower
1987
©1987 |
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 415 pages illustrations 22 cm |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0566026538 9780566026539 |
Offensive marketing or how to make your competitors followers 
Marketing plans how to prepare them, how to profit from them